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TV & Streaming Advertising

Reach Your Customers Across Every Screen They Watch

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Advertise Where Your Customers Are Actually Watching

Your customers aren’t just watching traditional TV anymore. They’re streaming shows on their smart TVs, watching videos on their tablets, and browsing content on their phones throughout the day. If your advertising strategy is stuck in a single channel, you’re missing the majority of your audience.

Cen-Tex Marketing brings Central Texas businesses access to premium TV networks, hundreds of streaming platforms, and comprehensive digital video solutions—all managed through a single partner with local expertise. Whether your customers are watching live sports, binge-watching their favorite series, or scrolling through content online, we put your brand in front of them with precision targeting and measurable results.

This isn’t just advertising. It’s a complete multiscreen strategy designed to maximize your reach, build your brand, and drive real business results at budgets that work for local and regional companies.

Why TV & Streaming Advertising Works

Unmatched Scale and Reach

Access to 60+ TV networks and 450+ streaming platforms. Reach up to 98% of consumers from a single zip code to national scale.

Data-Driven Targeting

Leverage data from 30+ million households to target your ideal customers with surgical precision, eliminating wasted ad spend.

Multiscreen Strategy

Adding streaming to TV increases reach by 59%. Combining both can boost reach by 143% compared to single-channel campaigns.

Our TV & Streaming Advertising Solutions

Traditional Television Advertising

Television remains the number one brand builder in advertising. Americans still spend more time watching TV than any other individual medium, and audiences remember and trust the ads they see on television far more than ads on other platforms.

  • Access to 60+ premium TV networks
  • Local news, sports, and cable programming
  • 93% of all live national sports events
  • Hyper-local targeting by city or zip code

Best for:

Businesses looking to build brand awareness, establish credibility and trust, and reach broad local audiences with high-impact video messaging.

Streaming Television Advertising

Streaming has fundamentally transformed how Americans consume video content. Reach cord-cutters and cord-nevers with high-impact video messages and sophisticated targeting capabilities across 450+ streaming platforms.

  • 450+ streaming networks and platforms
  • Household-level targeting precision
  • Full-screen, unskippable ad formats
  • Detailed performance metrics and attribution

Best for:

Businesses targeting younger demographics, tech-savvy consumers, and audiences who have moved away from traditional cable.

Digital Video Advertising

Extend your TV and streaming campaigns across the entire digital ecosystem. Reach customers on premium websites, news sites, and mobile apps throughout the day with video, display, and search advertising.

  • Online video on premium websites
  • Display advertising across high-traffic sites
  • Search advertising for high-intent customers
  • Retargeting and reinforcement campaigns

Best for:

Businesses looking to maximize reach, reinforce TV campaigns, and capture high-intent customers actively searching for solutions.

Comprehensive Multiscreen Campaigns

Orchestrate a symphony of touchpoints across every screen your customers use. Combine traditional TV, streaming, and digital media into a unified strategy that maximizes reach and ROI.

  • Custom media mix across all platforms
  • Continuous performance monitoring
  • Real-time optimization and adjustment
  • Unified reporting and attribution

Best for:

Businesses serious about market dominance with budgets of $10,000+ per month looking for sustained, multi-channel presence.

Industries We Serve

TV and streaming advertising works for virtually any business that wants to reach consumers at scale. We’ve successfully managed campaigns for Central Texas businesses across dozens of industries.

Commercial Services

Automotive & Powersports

Healthcare & Wellness

Retail & Storefront

Restaurant & Hospitality

Real Estate Brokerages

Financial Services

Professional Services

Education & Learning

Non-Profits & More!

Why Partner with Cen-Tex Marketing?

Local Expertise Meets National Scale

Central Texas-based agency with deep local market knowledge combined with access to national-scale media networks and data resources.

Data-Driven Decision Making

Every recommendation backed by data from millions of households, market research, and performance analytics—not gut feelings.

Proven Track Record

Successful campaigns across dozens of industries delivering measurable increases in brand awareness, traffic, leads, and revenue.

Full-Service Partner

From strategy and creative to execution and optimization; we handle everything with a dedicated account manager invested in your success.

Transparent Pricing

Know exactly what you're paying for and what results you're getting. Detailed reporting with no hidden fees or surprises.

Continuous Optimization

Daily performance monitoring and strategic adjustments to improve results throughout the campaign lifecycle.

Frequently Asked Questions

What's the minimum budget for TV and streaming advertising?
Campaigns can start at $2,500-$5,000 per month for hyper-local streaming and digital video. Traditional TV typically requires $5,000-$10,000+ per month. Comprehensive multiscreen campaigns start at $10,000-$15,000 per month. We’ll work with you to determine the right budget based on your goals and market.
From initial strategy session to campaign launch typically takes 2-4 weeks, including audience research, media planning, creative development, and campaign setup. Rush timelines can be accommodated in 7-10 days if creative is already available.
Absolutely. You can target specific cities like Temple, Belton, Waco, Georgetown, or Round Rock—or drill down to specific zip codes, neighborhoods, or radius targeting around your business location. This ensures you’re not paying for wasted impressions in areas where you don’t operate.
Not necessarily. If you have existing video creative, we can adapt it. If not, our team can handle development and production, or connect you with trusted partners. We also have access to creative services and templates for turnkey solutions.

 

We measure based on metrics that matter to your business: reach, frequency, brand lift, website traffic, phone calls, form submissions, and conversions. We use call tracking, website analytics, and conversion pixels to connect advertising directly to business results and ROI.
Yes. While we recommend running campaigns for 4-8 weeks to gather meaningful data, you have flexibility to adjust targeting, creative, or budget based on results. We continuously optimize and can make strategic changes as needed.

Get in Touch.

Ready to take your marketing strategy to the next level? Fill out the form below, and let’s talk about your business goals. Our team is always excited to collaborate and find new ways to help you stand out in a crowded digital landscape.

Whether you’re exploring SEO solutions, aiming to launch a captivating website, or looking to automate your workflows with AI, we’re here to guide you every step of the way. We’ll approach your project with creativity, data-driven insights, and an unwavering commitment to your success. Drop us a line today, and let’s start turning your vision into reality.

Contact Cen-Tex Marketing