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  • Fractional CMO Services | Central Texas

Senior Marketing Leadership. Without the Full-Time Overhead.

Cen-Tex Marketing provides fractional CMO services for Central Texas businesses that need senior marketing leadership without a full-time executive salary. Your fractional CMO sets the strategy, manages vendors and budgets, and reports to ownership on results, at a fraction of the cost of an in-house hire.

You have built a business that runs. What you need now is someone to own the marketing strategy, coordinate the execution, and be accountable for the results. That is what a fractional CMO does.
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See What We Handle

No full-time salary

Fractional CMOs cost a fraction of a full-time hire at $150K to $300K per year

Strategy and execution

We do not hand you a plan and leave. We build it and run it.

One point of accountability

One person owns the marketing strategy and is responsible for the results

The Problem

Most Successful Businesses Have a Marketing Gap at the Top

You have vendors. You might have an internal marketing person. You are running ads, posting on social, maybe doing some SEO. But nobody is sitting at the top of that stack making sure it all connects to a strategy, holds together as a brand, and is actually moving the business forward. That gap is not a vendor problem. It is a leadership problem. And the traditional solution, hiring a full-time Chief Marketing Officer, costs $150,000 to $300,000 per year before benefits and bonuses. For most businesses, that is not the right answer. A fractional CMO fills that leadership gap at a fraction of the cost. You get the same strategic thinking, the same accountability, and the same results orientation. You just do not pay for 40 hours a week when you need 10.

You have multiple vendors but no one coordinating them toward the same goal

Your marketing spend has grown but you cannot clearly connect it to revenue

You have a marketing person but no senior leader to set direction and hold them accountable

You know your digital presence is not where it should be but you do not know where to start

You are making marketing decisions yourself because there is nobody else qualified to make them

Your competitors are growing faster and you are not sure why

What It Is

What a Fractional CMO Actually Does

The title sounds corporate. The reality is straightforward. A fractional CMO is the senior marketing leader your business needs, working on a part-time retainer instead of a full-time salary.

The Difference Between a CMO, a Consultant, and an Agency

A marketing consultant gives you advice. You pay for a report or a strategy document, and then you figure out how to execute it. A marketing agency executes specific tactics: ads, social posts, websites. They are good at their lane but they do not own the overall strategy.

A CMO owns the strategy and is accountable for the results. They decide which channels to invest in, how much to spend, what the brand should say and to whom, and how to measure whether it is working. They manage the vendors, lead the internal team, and report to the CEO on marketing performance.

A fractional CMO does all of that, but on a part-time basis. For most businesses with $2M to $20M in revenue, 10 to 20 hours per month of senior marketing leadership is more valuable than 40 hours per month of a junior hire trying to figure it out.

Role

Strategy

Execution

Accountability

Marketing Consultant

Yes

No

No

Marketing Agency

No

Yes

No

Full-Time CMO

Yes

Yes

Yes

Cen-Tex Fractional CMO

Yes

Yes

Yes

Most businesses that struggle with marketing are not missing tactics. They are missing the leadership layer that connects tactics to strategy and holds everyone accountable for results.

Scope of Work

What We Take Off Your Plate

Every engagement is scoped to your business. Here is what a typical fractional CMO engagement covers.

Marketing Strategy

We audit what you have, identify where the gaps are, and build a 12-month marketing roadmap tied to your actual business goals. Not a generic plan. One built around your market, your customers, and your growth targets.

Vendor and Agency Oversight

If you already have vendors running ads, building websites, or managing social, we manage them on your behalf. We set the strategy, hold them accountable to it, and make sure every vendor is pulling in the same direction.

Budget Allocation

We tell you where to spend, how much to spend, and what return to expect before you commit. Most business owners are either overspending on channels that do not convert or underspending on the ones that do. We fix that.

Brand Positioning

We define what your business stands for, who it is for, and how it should be communicated across every channel. Consistent positioning is the foundation that makes every other marketing investment work harder.

Team Leadership

If you have an internal marketing person or team, we lead them. We set priorities, review work, and make sure execution matches strategy. Your team gets better because they have a senior leader in the room.

Performance Reporting

Monthly reporting that connects marketing activity to business outcomes. Not vanity metrics. Revenue, leads, cost per acquisition, and what is working versus what needs to change.

Why Cen-Tex

The Difference Between Advising and Doing

Most fractional CMOs are consultants. They build the strategy and then hand it off. We are the agency that executes it. That changes everything.

Strategy and Execution Under One Roof

Most fractional CMOs hand you a strategy document and leave. We stay and run it. When we recommend a new SEO approach, we build it. When we say your Google Ads need restructuring, we restructure them. The strategy and the execution are never separated.

No Agency Markup on Recommendations

A consultant who earns a referral fee from the vendors they recommend has a conflict of interest. We manage the channels we recommend because we are accountable for the results. Every recommendation we make is based on what is right for your business.

Built for the Central Texas Market

We are not a national firm that parachutes in with a generic playbook. We live and work in the same market you do. We know the competitive landscape in Killeen, the growth dynamics in Georgetown, and what it takes to build a brand in Waco versus Austin.

Scales With Your Business

As your business grows, the engagement scales with it. We can add channels, expand into new markets, or bring on additional execution capacity without you having to hire, train, or manage anyone new.

The Process

How an Engagement Works

01

Discovery Call

We spend 60 to 90 minutes understanding your business: where you are, where you want to go, what you have tried, and what has not worked. No templates. No assumptions. We listen first.

02

Marketing Audit

We review your current channels, spend, performance data, and competitive position. We look at your website, your ads, your social presence, your SEO, and your brand consistency. We tell you exactly what we find, including the things that are not working.

03

90-Day Priority Plan

Based on the audit, we build a 90-day plan that addresses the highest-impact opportunities first. We do not try to fix everything at once. We sequence the work so you see results quickly and build momentum.

04

Execution and Oversight

We execute the plan through our agency team and manage any existing vendors you have. You have one point of contact who owns the strategy and is accountable for the results.

05

Monthly Review and Adjustment

Every month we review performance, report on what moved and what did not, and adjust the plan for the next cycle. The strategy is never static. It evolves as your business and market evolve.

The Full-Service Advantage

Strategy and Execution in the Same Building

The reason most fractional CMO engagements fall short is the gap between strategy and execution. The CMO builds the plan. Then you have to find vendors to run it, brief them, manage them, and hope they execute it the way it was intended. That gap is where most marketing strategies die.

 

At Cen-Tex, the fractional CMO and the execution team are the same organization. When we say we are going to build out your local SEO, we build it. When we say we are restructuring your Google Ads, we restructure them. When we say your social media needs a video-first strategy, we produce the video. The strategy and the execution are never separated.

Local SEO
Google Ads
Social Ads
Social Media

SEO and Content Strategy

We build the content roadmap and execute it. Blog posts, location pages, and on-site optimization all tied to the keywords your customers actually search.

Paid Advertising Management

Google Ads, Facebook Ads, and Instagram Ads managed by the same team that set the strategy. Budget allocation, creative, targeting, and optimization all in one place.

Social Media and Brand Content

Organic social strategy, content production, and community management executed by our team. Consistent brand voice across every platform.

Video and Photography

Brand films, social video, and commercial photography produced in-house. Visual assets built for the strategy we designed, not repurposed from a generic shoot.

Service Areas

Digital Marketing Services Across Central Texas

We serve businesses throughout the I-35 corridor and the Texas Hill Country. Every strategy is built around your specific city, your local competitors, and your customers — not a national template.

Temple, TX

Our home base. We serve Temple businesses with WordPress web development, local SEO, Google Ads, and full-service digital marketing.

Digital Marketing in Temple →

Waco, TX

Serving Waco businesses and the Greater McLennan County market with SEO, paid media, and website design built for local competition.

Digital Marketing in Waco →

Killeen, TX

Marketing for Killeen businesses, including veteran-owned and military-adjacent companies near Fort Cavazos. Local SEO, Google Ads, and web design.

Digital Marketing in Killeen →

Austin, TX

Competing in the Austin market requires precision. We build high-performance WordPress sites and data-driven ad campaigns for Austin businesses.

Digital Marketing in Austin →

Round Rock, TX

Fast-growing market with strong local search demand. We help Round Rock businesses capture leads before the national chains do.

Digital Marketing in Round Rock →

Georgetown, TX

One of the fastest-growing cities in Texas. We help Georgetown businesses establish a dominant local digital presence before the market gets more crowded.

Digital Marketing in Georgetown →

Lakeway, TX

Serving Lakeway’s growing business community with premium web design, local SEO, and digital advertising tailored to the Lake Travis corridor.

Digital Marketing in Lakeway →

Bee Cave, TX

High-income market with strong retail and professional services demand. We help Bee Cave businesses stand out in a competitive local search environment.

Digital Marketing in Bee Cave →

Marble Falls, TX

Serving Highland Lakes tourism operators, restaurants, and local businesses in the Marble Falls area with web design and local SEO built for the Hill Country market.

Digital Marketing in Marble Falls →

Don’t see your city? We serve businesses throughout Central Texas and the I-35 corridor. Contact us to discuss your market.

FAQ

Common Questions

A fractional CMO serves as your part-time Chief Marketing Officer. They own the marketing strategy, set priorities, manage vendors and internal teams, allocate budget, and are accountable for results. The difference between a fractional CMO and a marketing consultant is accountability. A consultant advises. A fractional CMO leads.
An agency executes specific tactics: ads, social posts, SEO. A fractional CMO decides which tactics to use, in what order, with what budget, and how to measure success. Most businesses that struggle with marketing do not have a tactics problem. They have a strategy and coordination problem. A fractional CMO solves that.
No. We work with businesses at every stage. Some clients have no marketing staff and need us to build and run everything. Others have a marketing coordinator or small team and need senior leadership to direct them. We adapt to what you have.
Most fractional CMOs are solo consultants or advisory firms. They build the strategy and then leave you to find vendors to execute it. We are a full-service agency that also provides fractional CMO leadership. When we build the strategy, we execute it. There is no handoff problem, no vendor coordination gap, and no disconnect between what was planned and what gets done.
We start with a full marketing audit covering your current channels, spend, performance, and competitive position. From there we build a 90-day priority plan and a 12-month roadmap. Ongoing, we meet with you monthly to review performance, adjust strategy, and plan the next cycle. You have direct access to your CMO throughout the engagement.
Most clients stay 12 months or longer because the value compounds over time. The first 90 days are about fixing the foundation. Months 4 through 12 are about building momentum. We do not require long-term contracts. We earn the relationship month by month.
Fractional CMO engagements are priced based on the scope of work and the size of your business. We are significantly less expensive than a full-time CMO (which runs $150,000 to $300,000 per year in salary and benefits) and more effective than hiring a junior marketing manager and hoping for the best. Contact us for a conversation about what makes sense for your situation.
Our primary focus is Central Texas: Austin, Georgetown, Round Rock, Cedar Park, Temple, Killeen, Harker Heights, Waco, and the surrounding corridor. We take select clients outside the region when the fit is right, but our local market knowledge is a core part of what we bring to the table.

Get Started

Let's Talk About Your Marketing

The first conversation is a 60-minute working session. We will look at what you have, identify the biggest gaps, and tell you exactly what we would do and in what order. No sales pitch. No proposal theater. Just a direct conversation about your business.

1

We review your current marketing channels and spend

2

We identify the highest-impact opportunities in your market

3

We tell you what we would do and what it would cost

4

You decide if it makes sense to move forward

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