Full-Service Digital Marketing · Central Texas

Your Central Texas Business
Deserves Marketing That Actually Works

Stop paying for strategies built for someone else’s market. Cen-Tex Marketing delivers custom, in-house digital marketing built specifically for businesses across Central Texas — from Waco to Austin, Killeen to the Hill Country.

Get Your Free Marketing Audit

Why Central Texas Businesses Choose Us

Tired of Agencies That Don't Know Your Market?

Most digital marketing agencies are built for scale, not for your specific city, your specific competitors, or your specific customers. They assign your account to a junior coordinator managing 30+ clients who has never driven down Highway 190 or walked the Georgetown Square.

Cen-Tex Marketing was built differently. We are a Central Texas-based, owner-operated agency with 15+ years of experience building brands across this specific region. Every strategy we build starts with a deep understanding of your local market — the search behavior, the competition, the seasonal patterns, and the community context that national agencies simply cannot replicate.

Whether you need a high-converting website, a local SEO strategy that dominates your city’s map pack, or a fractional CMO to lead your entire marketing operation, we deliver it all in-house — no outsourcing, no white-labeling, no offshore contractors.

"We're not showing up on Google when people search for us."

Our local SEO services fix your Google Business Profile, build city-specific landing pages, and earn the citations that move you into the map pack — typically within 60–90 days.

"Our website looks outdated and doesn't convert visitors into leads."

Our WordPress web design team builds mobile-first, SEO-structured sites that are designed to convert from day one — not just look good in a mockup.

"We post on social media but it's not driving any real business."

Our social media management goes beyond posting — we build audience-targeted content calendars, run retargeting campaigns, and track every dollar back to leads and revenue.

"We don't have time to follow up with every lead manually."

Our AI automation consulting and Catalyst CRM platform automate your follow-up sequences, review requests, and appointment reminders so no lead falls through the cracks.

What We Do

Full-Service Digital Marketing
All In-House

Every service below is delivered entirely by our Central Texas team. No subcontractors. No account managers reading from a script. Just experienced specialists who know your market.

WordPress Web Design & Development

Custom WordPress websites built for Central Texas businesses. Mobile-first, fast-loading, and structured for SEO from day one. We design sites that convert visitors into customers — not just impress in a demo.

Search Engine Optimization

Local and national SEO that helps your business rank first when customers search for your services nearby. Google Business Profile management, on-page optimization, citation building, and content strategy — all included.

Social Media Management

Consistent, targeted social media campaigns that grow your following, build brand authority, and retarget your existing web traffic to lower conversion costs. We manage content, scheduling, and paid campaigns.

Content & Video Production

SEO-focused blogs, landing pages, and professional photo and video production for businesses that want to stand out with high-quality visual content that drives action — not just engagement metrics.

Fractional CMO Services

Custom marketing strategies for Central Texas businesses that focus on measurable results. We set goals, provide monthly performance reports, and refine campaigns to hit your targets — without the cost of a full-time CMO.

AI Automation Consulting

Automate your leads, reviews, follow-ups, and marketing workflows so your business runs more efficiently. We build custom AI automations using our Catalyst CRM platform and third-party integrations tailored to your operations.

Client Results

Real Results for Real Central Texas Businesses

We measure success by the metrics that matter to your bottom line — leads, calls, revenue, and growth. Here is a sample of what our clients have achieved.

Home Services · Killeen, TX

Organic Traffic
+ 0 %
Map Pack Rank
# 0
A Killeen-area HVAC company went from invisible on Google to ranking #1 in the local map pack for their primary service keywords within 5 months of our SEO and Google Business Profile management program.

Healthcare · Temple, TX

Monthly Leads
+ 0 %
ROI
0 ×

A Temple-based medical practice combined a new WordPress website, local SEO, and automated review requests through Catalyst CRM to more than triple their monthly new patient inquiries in under 6 months.

Retail & E-Commerce · Waco, TX

Online Revenue
+ 0 %
Lower Cost/Lead
0 %
A Waco retail brand leveraged our social media management and content production services to build a retargeting funnel that cut their cost per acquisition in half while nearly doubling online revenue year-over-year.

A Clear Process. No Guesswork.

From your first call to your first campaign, here is exactly how we work — so you always know what to expect and what we are building together.

1

Free Strategy Audit

We audit your current website, Google Business Profile, local rankings, and competitor landscape — then walk you through exactly where you stand and where the biggest opportunities are.

2

Custom Proposal

No templated packages. We build a custom scope of work with clear deliverables, timelines, and pricing based on your specific goals, market, and budget.

3

In-House Execution

Our Central Texas team gets to work. Every deliverable — from web design to SEO to video — is built in-house by specialists who know your market. No outsourcing, ever.

4

Monthly Reporting

You receive a clear monthly performance report with the metrics that matter to your business. We review it with you, explain what is working, and adjust the strategy accordingly.

Our Approach

The Cen-Tex Method — Built for Local Markets

National agencies use the same playbook for every client in every city. We do not. The Cen-Tex Method is a hyperlocal-first framework built around the specific dynamics of Central Texas markets — the search behavior, the competitive landscape, the seasonal patterns, and the community context that only comes from 15+ years of building brands in this region.

Every engagement starts with a deep local audit. We map your competitors’ digital footprint, identify the exact keywords your customers are using in your city, and build a strategy that targets the path of least resistance to page-one visibility. Then we execute — and we measure everything.

Hyperlocal Keyword Strategy

We target city-specific, neighborhood-level keywords that national agencies ignore — and that your local competitors haven't claimed yet.

Measurable KPIs from Day One

We agree on the metrics that matter before we start — leads, calls, map pack rank, revenue — and we report on them every single month.

Direct Access to Your Strategist

You work directly with Matthew Wilson — not a rotating cast of account managers. One point of contact, full accountability, every time.

What's Included in Every Engagement

Industries We Serve

We Know Your Industry — and Your Market

From healthcare and home services to restaurants and real estate, we have built and managed marketing programs across the full spectrum of Central Texas industries.

Home Services

HVAC, plumbing, roofing, landscaping, pest control, and more.

Healthcare & Medical

Clinics, dental practices, med spas, mental health, and specialists.

Real Estate

Agents, brokers, property managers, developers, and investors.

Restaurants & Food

Local restaurants, food trucks, catering, and hospitality businesses.

Professional Services

Law firms, accounting, financial advisors, insurance, and consultants.

Retail & E-Commerce

Local retail, boutiques, online stores, and product-based businesses.

Automotive

Dealerships, auto repair, detailing, tinting, and specialty shops.

Education & Non-Profit

Private schools, tutoring centers, churches, and non-profit organizations.

Service Areas

Digital Marketing Services Across Central Texas

We serve businesses throughout the I-35 corridor and the Texas Hill Country. Every strategy is built around your specific city, your local competitors, and your customers — not a national template.

Temple, TX

Our home base. We serve Temple businesses with WordPress web development, local SEO, Google Ads, and full-service digital marketing.

Digital Marketing in Temple →

Waco, TX

Serving Waco businesses and the Greater McLennan County market with SEO, paid media, and website design built for local competition.

Digital Marketing in Waco →

Killeen, TX

Marketing for Killeen businesses, including veteran-owned and military-adjacent companies near Fort Cavazos. Local SEO, Google Ads, and web design.

Digital Marketing in Killeen →

Austin, TX

Competing in the Austin market requires precision. We build high-performance WordPress sites and data-driven ad campaigns for Austin businesses.

Digital Marketing in Austin →

Round Rock, TX

Fast-growing market with strong local search demand. We help Round Rock businesses capture leads before the national chains do.

Digital Marketing in Round Rock →

Georgetown, TX

One of the fastest-growing cities in Texas. We help Georgetown businesses establish a dominant local digital presence before the market gets more crowded.

Digital Marketing in Georgetown →

Lakeway, TX

Serving Lakeway’s growing business community with premium web design, local SEO, and digital advertising tailored to the Lake Travis corridor.

Digital Marketing in Lakeway →

Bee Cave, TX

High-income market with strong retail and professional services demand. We help Bee Cave businesses stand out in a competitive local search environment.

Digital Marketing in Bee Cave →

Marble Falls, TX

Serving Highland Lakes tourism operators, restaurants, and local businesses in the Marble Falls area with web design and local SEO built for the Hill Country market.

Digital Marketing in Marble Falls →

Don’t see your city? We serve businesses throughout Central Texas and the I-35 corridor. Contact us to discuss your market.

Powered by Cen-Tex Marketing

Run Your Entire Business from One Platform

Catalyst CRM is our proprietary all-in-one business platform built for Central Texas businesses. Automate your follow-ups, collect reviews on autopilot, manage your pipeline, and communicate with leads via SMS and email — all from one dashboard.
Young man with glasses and a cap holding a camera, smiling.

Your Direct Point of Contact

Meet Your Strategist

Matthew T. Wilson, MSIS

Owner | Founder | Creative Director — Cen-Tex Marketing

Matthew is a digital marketing professional and Texas-licensed real estate agent with 15+ years of experience in web development, SEO, photography, video production, and digital marketing strategy. His work has contributed to millions of dollars in client revenue across real estate, product, and service businesses throughout Central Texas.

When you work with Cen-Tex Marketing, you are not handed off to a junior account manager. Matthew is personally invested in your business’s growth and is directly involved in every strategy, every campaign, and every deliverable. That is not something a national agency can offer you — and it is the reason our clients stay.

Matthew holds a Master of Science in Information Systems (MSIS) and brings a data-driven, systems-thinking approach to every engagement. He is not just a marketer — he is a builder, a strategist, and a Central Texas business owner who understands exactly what you are up against.

Client Reviews

What Central Texas Business Owners Say About Us

Frequently Asked Questions

Questions About Our Services

Cen-Tex Marketing offers a full suite of digital marketing services including WordPress web design and development, local and national SEO, social media management, content and video production, fractional CMO strategy, AI automation consulting, professional photography, webmaster maintenance, and managed web hosting. Every service is delivered entirely in-house by our Central Texas team — no outsourcing, no white-labeling, no offshore contractors. We also offer our proprietary Catalyst CRM platform for businesses that want to automate their lead follow-up, review collection, and marketing workflows.

Our pricing is customized to each client’s goals, market, and competitive landscape. We do not publish one-size-fits-all rate cards because a local restaurant in Lampasas has different needs than a multi-location healthcare group in the Killeen-Temple metro. The best way to get accurate pricing is to schedule a free strategy consultation with Matthew Wilson, our founder, who will audit your current digital presence and provide a custom proposal with clear deliverables and pricing. Our Catalyst CRM platform does have published pricing starting at $149/month — visit saas.centexmarketing.com for details.

For local SEO in Central Texas markets, most clients begin seeing measurable improvements in Google Business Profile visibility and map pack rankings within 60–90 days. Organic search ranking improvements for competitive keywords typically take 4–6 months of consistent on-page optimization, citation building, and content production. Smaller markets like Lampasas, Marble Falls, or Salado tend to move faster than larger markets like Killeen or Georgetown due to lower competition. We provide monthly performance reports so you always know exactly where you stand and what we are working on. We do not promise overnight results — we promise a transparent process and measurable progress every single month.

National agencies assign your account to a junior coordinator who has never set foot in Central Texas and manages 30+ accounts simultaneously. At Cen-Tex Marketing, you work directly with Matthew Wilson — our founder, owner, and creative director — who has 15+ years of experience building brands across this specific region. We know the local business landscape, the local media, the local search behavior, and the local competition. That hyperlocal knowledge is something no national agency can replicate, and it directly impacts your results. We are also a full-service, in-house team — meaning the same people who build your strategy also execute it. No handoffs, no miscommunication, no outsourcing.

We offer flexible engagement structures depending on the service. Our Catalyst CRM platform is available month-to-month with no long-term contract. For managed services like SEO, social media management, and content production, we typically recommend a minimum 6-month engagement to allow enough time for strategies to compound and deliver meaningful results — SEO in particular is a long-term investment that rewards consistency. We are transparent about timelines and expectations upfront so there are no surprises. We earn your continued business by delivering results, not by locking you into a contract.

Yes — we serve businesses across all of Central Texas, from Waco and Killeen in the north to Austin, Georgetown, and Round Rock in the south, and west through the Hill Country including Fredericksburg, Marble Falls, and Llano. We have active clients in 26+ cities across the region. While we are headquartered in Temple, TX, our team is mobile and we regularly meet with clients throughout our service area. View our full service area at centexmarketing.com/areas-we-serve/.

Ready to Grow Your Central Texas Business?

Schedule a free strategy audit with Matthew Wilson and find out exactly where your biggest opportunities are.