Google Ads Management Built Around Your Business
Most agencies run your ads from a playbook built for someone else’s business. We start by understanding your goals, your customers, and your market; then act as a fiduciary of your advertising budget from day one.
More Calls. More Jobs. More Revenue.
Your Budget Works for You; Not Against You.
Campaigns Built Around Your Business; Not a Template.
The Problem
Why Most Google Ads Campaigns Fail Central Texas Businesses
Ads send traffic to a generic homepage instead of a page that matches what the searcher typed; Google penalizes this with a low relevance score and charges you more per click.
Hundreds of keywords crammed into one campaign create a confusing signal for Google; the machine cannot tell what your business actually does.
Location targeting is set too broadly; you pay for clicks from people who will never become customers, including out-of-state traffic and bot clicks.
Campaigns are never restructured; legacy keywords from multiple past managers pile up with no coherent strategy or budget allocation.
The conversation breaks down between the ad, the landing page, and the sales call; each step says something different, destroying trust and conversion rates.
The Solution
A Coherent, Fiduciary-First Approach to Google Ads
At Cen-Tex Marketing, we manage Google Ads the way a fiduciary manages money: with your best interests at the center of every decision. That means we build campaigns designed to lower your cost per click over time; not inflate it; while delivering more qualified leads to your business.
We start by letting Google tell us what it thinks is on your pages, then we build service-specific campaigns that match exactly what your customers are searching for in the Central Texas market.
Our Philosophy
Professionals Do the Same Thing the Same Way Every Single Time
The conversation has to be the same from the first contact at the ad, to the page they land on, to the phone call with your team. Every step needs to say the same thing. That coherence is what boosts your relevance score; and relevance is what drops your cost per click.
Message Coherence
Your ad, your landing page, and your sales team all deliver the same message. No bait-and-switch; no confusion for Google or your customers.
Data-Driven Keywords
We scan your actual service pages to extract what Google thinks is there; then build campaigns around those signals instead of guessing.
Fiduciary Accountability
We act as stewards of your ad budget. As efficiency climbs, your cost per click drops and you get more traffic for the same spend.
Campaign Architecture
How We Structure Your Google Ads Campaigns
Pillar 01
More Calls. More Jobs. More Revenue.
Pillar 02
Customer-Type Campaigns
Pillar 03
Location-Based Campaigns
We target by city and zip code using the Austin DMA as a foundation; then layer in your specific service areas from Waco down to San Marcos. We also exclude all non-Texas traffic to eliminate wasted spend on out-of-state clicks and reduce bot activity on your campaigns.
Pillar 04
Branded Campaign
Transparent Pricing; No Hidden Markups
$500/mo management (minimum)
$1,000/mo ad spend
$500/mo management (minimum)
$2,000/mo ad spend
$1,250/mo management
$5,000/mo ad spend
$2,500/mo management
$10,000/mo ad spend
The Optimization Cycle
How We Manage and Improve Your Campaigns Over Time
1
Discovery and Build
Campaigns are built around your specific business goals and customer profile; not a generic template.
2
14-Day Learning Phase
Google's machine learning establishes baseline performance data. We monitor impression share and interaction rates without disrupting the algorithm.
3
Keyword Pruning
Underperforming or irrelevant keywords are removed. High-relevance terms are prioritized and expanded based on your actual conversion data.
4
Iterate and Scale
Costs drop as relevance climbs. Video ads are layered in once search data confirms which services convert best.
Relevance is Everything
Why Most Google Ads Campaigns Fail Central Texas Businesses
Google rewards advertisers whose ads match what searchers are looking for. A high relevance score means you pay less per click; you do not have to “bribe the machine” to be seen. A low relevance score means you overpay for every impression.
We build campaigns where the keyword, the ad copy, and the landing page all speak the same language. That coherence is what drives your quality score up and your cost per click down over time.
We also monitor the auction insights report to understand your impression share against competitors; ensuring your campaigns dominate the top position for your most valuable service terms in Central Texas.
↑ Leads
Impression Share Target
Your ad appears in the top position 70% or more of all relevant searches in your area.
2.8%+
Click-Through Rate Benchmark
Industry average is 2.8%; well-managed campaigns consistently outperform this threshold.
14 Days
Optimization Cycle Length
Every change triggers a new learning phase; we time our refinements to maximize each cycle.
↓ CPC
Cost Per Click Trend
As relevance climbs, your cost per click drops; more leads for the same or lower budget.
Video Ad Strategy
Layer in Video Ads Once Search Data Confirms What Converts
We do not launch video ads blindly. We build search campaigns first; let them gather real conversion data; then use those insights to create video ads targeted at the services and audiences already proven to convert.
Step 01
The 3-Second Hook
Step 02
Performance Max Coverage
Step 03
Retargeting with Intent
Fiduciary Approach
We Act as a Fiduciary of Your Advertising Budget
A fiduciary is someone obligated to act in your best interest; not their own. That is the standard we hold ourselves to with every campaign we manage. Our transparent cost-plus pricing model means our incentive is always to make your budget work harder; never to inflate it.
25% of ad spend management fee with a $500/month minimum; transparent and predictable
Your ad budget goes directly to Google; we never mark up media costs
We report on impression share, CTR, and cost per conversion; not vanity metrics
We pause underperforming campaigns instead of letting them drain your budget
Every campaign is built around your specific business goals and customer profile
We never recommend a strategy that benefits us more than it benefits you
What Fiduciary Management Looks Like Over Time
Decreasing ↓
Cost Per Click
Increasing ↑
Impression Share
Increasing ↑
Lead Quality Score
Decreasing ↓
Wasted Spend
Increasing ↑
Overall Traffic Volume
Our Process
Our Process: From Discovery to Active Campaigns
1
Business Discovery
We start by learning your business: your services, your ideal customer, your revenue goals, your market, and your competitive landscape. This discovery informs every decision that follows.
2
Audit and Baseline
If you have existing campaigns, we audit them for wasted spend, structural issues, and quality score problems. We map your current impression share against competitors before changing anything.
3
Keyword Strategy
We extract keywords from your actual service pages; letting Google tell us what it thinks is on those pages; then cross-reference with search volume and intent data to build a keyword strategy specific to your business.
4
Campaign Architecture Build
We build service-specific campaigns, customer-type campaigns, location campaigns, and a branded campaign; each with tightly grouped ad groups and the most relevant keywords for your market.
5
Location Targeting Setup
We configure targeting based on your actual service area and customer data; setting to 'people physically in this location' and excluding irrelevant geographies to eliminate wasted spend.
6
Launch and Monitor
Old campaigns are paused; new campaigns go live. We monitor the first 14-day learning phase closely; watching impression share, CTR, and cost per conversion without disrupting the algorithm.
7
Iterative Optimization
Every 14 days we prune keywords, adjust bids, and refine targeting. Costs drop progressively as Google's algorithm rewards our relevance improvements.
8
Video Ad Integration
Once search data confirms which services and audiences convert best, we layer in Performance Max video campaigns to multiply your reach at a fraction of the cost per interaction.
9
Reporting and Strategy Calls
You receive clear monthly reports covering impression share, CTR, cost per click, and lead volume; along with a strategy call to review results and plan the next cycle.
Who We Serve
We Work With Businesses Across Every Industry
01
Home and Property Services
HVAC, plumbing, roofing, landscaping, pest control, and other residential and commercial service businesses targeting local homeowners and property managers.
02
Professional Services
Law firms, accounting practices, financial advisors, healthcare providers, and other professional service businesses where each new client has significant lifetime value.
03
Restaurants and Hospitality
Local restaurants, catering companies, event venues, and hospitality businesses looking to drive consistent foot traffic and bookings in their specific markets.
04
Retail and E-Commerce
Local retail stores and regional e-commerce businesses looking to capture high-intent shoppers at the moment they are ready to buy.
05
Construction and Trades
General contractors, specialty trades, and construction companies targeting commercial and residential project leads across Central Texas.
06
Any Business With a Defined Market
If you have a clear service, a defined customer, and a geographic market; we can build a campaign architecture that delivers qualified leads at a measurable cost per acquisition.
Frequently Asked Questions
Google Ads Management; Common Questions Answered
How long does it take to see results from Google Ads?
Why do you start with a business discovery before building campaigns?
Why do you build separate campaigns for each service instead of one big campaign?
Can you A/B test my ads to find what works best?
Should I bid on my competitors' brand names?
How do you handle location targeting for Central Texas businesses?
What is impression share and why does it matter?
How does Google's AI snippet affect my paid ads?
Do you manage video ads as part of Google Ads management?
What does your pricing model look like?
What does ongoing Google Ads management include each month?
- Get Started
Let's Start With Your Business; Not a Template
Start with a complimentary Google Ads audit. We will review your existing campaigns, identify wasted spend, and show you exactly what a campaign architecture built around your specific business and customers would look like.
Our management fee is 25% of your monthly ad spend with a $500 minimum. No hidden markups; no long-term contracts required to get started. We earn your continued business by delivering measurable results every cycle.