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Photo & Video

Video Production

Brand films, ad spots, and social video content

Photography Services

Commercial and brand photography for Central Texas

TV & Streaming Advertising

OTT and CTV campaigns reaching Central Texas audiences

Web & Advertising

WordPress Web Development

Fast, conversion-focused websites built on WordPress

Search Engine Optimization

Rank higher in local organic search results

Social Media Management

Content creation, scheduling, and community management

Social Ad Management

Paid social campaigns on Facebook, Instagram, and more

Google PPC Management

Paid social campaigns on Facebook, Instagram, and more

Strategy & Growth

Fractional CMO Services

Senior marketing leadership without the full-time cost

Catalyst CRM

Purpose-built CRM for Central Texas businesses

AI Automation Consulting

Automate repetitive workflows and scale faster
Central Texas Digital Marketing — Waco to Austin
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Cost Per Lead

Why Your Google Ads Cost Per Lead Keeps Climbing (And What to Do About It) - Cen-Tex Marketing

Why Your Google Ads Cost Per Lead Keeps Climbing (And What to Do About It)

By Doug Franklin / July 8, 2026

Your Google Ads cost per lead keeps climbing? Here are the five most common reasons costs rise over time, and how to fix each one.